Saturday, April 23, 2005

‘Life’ insurance

The term ‘life insurance’ is an odd one. I call it ‘death insurance’; more accurate, but doesn’t sound so commercially exciting. It’s a meaningless term anyway. A classic misuse of English calculated to convey a wrong meaning. So called ‘spin’ in modern parlance. It suggests we can avoid death and get life by paying for it. How can we insure against death or in favour of life?


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